5 Fundraising Trends for 2011

The highest correlation to potential mid-level response:

• Home size
• Neighborhood home value
• Frequent credit card user
• Assessed home value
• Relative home value
• Demographic cluster
• Geography
• Make of vehicle
• Travel buyer

The highest correlation to future legacy gift response:

• Age
• Generations in household
• Net worth
• Household size
• Mail-order donor
• Dwelling type

Craver then shared a three-step process for combining donor data for superior intelligence: