5 Fundraising Trends for 2011

Innovation and investment are key
"Invest to protect and upgrade your great asset," Craver said. Focus on stewardship and loyalty, midlevel donor programs, planned giving, effective reinstatement, etc. You must put in the time, money and planning to continue to grow your file.

"Experiment. Evaluate. And experiment some more," Craver added. Use analytics and predictive modeling with effective testing to take on new endeavors, whether it be in mobile or anything else.