5 Internet Strategy-building Musts

Come up with a search-engine optimization strategy. What are your search phrases going to be? Lynch recommended choosing two- to three-word search phrases, not just keywords. Do “link” campaigns to encourage constituents with Web sites to link to your site, as the more Web sites that link to you, the more the search engines will assume your organization is an expert on a topic, which will, in turn, boost its rank. Use header and header tags that include the search phrase and are easy to scan. And update your content regularly, as search engines increase the rank of sites with the most updated content.