5 Internet Strategy-building Musts

Engage with visitors/donors by offering giving options like e-cards, online monthly giving, tribute gifts and matching gifts. And educate them by providing updated content that keeps them informed and gives them a reason to return to your site. The bottom line is to make it easy for visitors to find the services they’re interested in, Habig said. And when they give, send online acknowledgements or welcome packages telling them what your organization is using their gift for before you ask for more money.