5 Internet Strategy-building Musts

Lastly, entertain donors by holding virtual events that they can participate in, create a gift catalog, and feature video and audio as well as flash animation on your site.

3. Harnessing e-mail. Cutting-edge technology is essential to sending e-mails and tracking their results. “Don’t use Outlook!” the presenters warned. E-newsletters are great for donor stewardship and cultivation. And e-appeals are great for fundraising, but don’t over solicit because it’s too easy for recipients to opt-out if they feel bombarded.