5 Internet Strategy-building Musts

4. Synchronizing media. Offline and online efforts need to work together, and fundraisers should work to move people from strictly offline or online constituents to multi-channel constituents. Develop an over-arching schedule for offline and online efforts and coordinate, schedule and time your media, testing things like whether an e-mail appeal should go before or after a direct-mail piece in a campaign. Promote online monthly giving programs, as they’re more cost and time efficient.