5 Internet Strategy-building Musts

According to Lynch, younger people are accustomed to making small transactions ($3 and up) using their debit cards, which is something nonprofits can leverage.

5. Acquiring new donors. All of the aforementioned steps are meaningless unless you have a solid method for driving traffic to your Web site and acquiring new online donors and prospects. Optimize your site for e-mail collection and search engines. Search-engine optimization is the most important marketing technique for nonprofits to do, Lynch said, as 80 percent of most organizations’ traffic comes from search engines.