Hoffman went over the following steps to creating the ultimate engaging and viral nonprofit video:
1. Redefine viral
A lot of organizations are chasing viral, he said. But what does viral mean? Viral to whom? The average YouTube viewer is not necessarily the person you're trying to reach. Even if your video only reaches a few hundred or thousand people, if they were your target audience, then the video is a viral success.
5 Key Steps to Taking Your Video Viral
Hoffman went over the following steps to creating the ultimate engaging and viral nonprofit video:
1. Redefine viral
A lot of organizations are chasing viral, he said. But what does viral mean? Viral to whom? The average YouTube viewer is not necessarily the person you're trying to reach. Even if your video only reaches a few hundred or thousand people, if they were your target audience, then the video is a viral success.