Hoffman said there are three keys to a video going viral:
- Creative. What's the video about? Is it interesting?
- Cultural moment. How does your issue or what you're doing in the video resonate?
- Planning, discussed more below.
2. Think before making your video
Key planning questions to answer before launching into a video project are:
- What are our goals?
- Who are we trying to reach?
- What message do we want to send? The key here is to balance hooking people in with staying on message and mission.
- How will we reach our audience? Via what sites?
- What action do we want them to take? And what's the likelihood of being able to do that depending on where the video will be watched?
- How will we measure success?
Video in the past has been passive, but more and more there's the ability to embed interactive elements into videos. He shared the example of a video on thatsnotcool.com that includes a "choose your own adventure" that changes the video depending on how viewers answer a question.
5 Key Steps to Taking Your Video Viral
Hoffman said there are three keys to a video going viral:
2. Think before making your video
Key planning questions to answer before launching into a video project are:
Video in the past has been passive, but more and more there's the ability to embed interactive elements into videos. He shared the example of a video on thatsnotcool.com that includes a "choose your own adventure" that changes the video depending on how viewers answer a question.