5 Key Strategies for Social-Media Success

Here are five key strategies for social-media success Ward shared during the webinar.

1. Work it backward
When embarking in social media, nonprofit organizations should know what they’re getting into. Don’t just create a profile and then figure out what to do from there. Work it backward. Before really launching your social-media initiatives, ask yourself:

• What is your business strategy for social media?
• What is the purpose of the community?
• What is the ideal size and makeup?
• What are the benefits to participation? Negatives?
• What is the expected contribution of the different participants? Why? How?

Once you have the answers to those questions and it’s ultimately decided that social media will benefit your organization and help it achieve the mission, you can move on.

2. Leverage multimedia
Don’t use social media in isolation. It should be integrated into the overall multichannel communications strategy of your organization.