5 Key Strategies for Social-Media Success

3. Make it a product for the people
Social media has taken off because of its ease of use. Therefore, your organization should make its social communities a “product for the people,” i.e., make it easy for them to use to encourage participation.

Make sure your social communications are easy to use via the mobile channel, as more and more donors and adopters are accessing their networks via mobile phones. And make sure you listen to and survey your supporters in the community. The allure of social media is that it’s a two-way conversation, so treat it as such. Find out what’s important to your donors, what type of communications they want to receive on the different social networks, etc. Survey them, listen to them and react to what they tell you.

4. Empower the enterprise
You want to be able to engage your internal employees to cultivate the community. You need to identify ways to engage your entire team. If your employees won’t engage in the community with your donors or members, it may be difficult to get people who aren’t on your payroll to use it as well.