5 Key Strategies for Social-Media Success

So encourage staffers in sales, member services, marketing, events, donations, development, the board and the executive team to get involved and be active in social media.

5. Identify how to leverage the data
You may have heard about Facebook using the “Like” button that people have been using the past few years to ultimately put different ads that are more applicable to different users in front of those users. Social customer relationship management (CRM) is the same type of idea that can be leveraged for your donors or members.