5 Keys to Grow and Retain Your Online Donor File

Here Amanda Foster, account manager at Salsa Labs — KaBOOM!’s e-mail and donor relationship management partner — provides five keys to grow and retain your online donor file that helped KaBOOM! reach its goals.

Target your audience
It’s especially vital when reaching out to new or prospective donors that your message is relevant to them. Thus, you must target your audience with the appropriate communications at the appropriate times.