5 Keys to Grow and Retain Your Online Donor File

“If someone is interested in slides and someone else is only interested in helping build swings for KaBOOM!, then you send people information about slides or swings as opposed to sending everyone everything,” Foster says. “Target your audience — that’s a big thing.”

Consistently keep your list up to date
You have to maintain your list and keep the data clean on a consistent basis if you plan to get the most out of your list and learn where and how you need to grow.