5 Keys to Grow and Retain Your Online Donor File

“Take off people who got really excited about an action three years ago and have never done anything since,” Foster says. “As long as you keep your list clean, it can be very, very successful.”

Thank new donors promptly
This is fundraising 101. Donors expect to be thanked and thanked promptly, especially new donors. Otherwise, they feel like the organization doesn’t appreciate them and probably won’t donate again.