5 Keys to Grow and Retain Your Online Donor File

“Put in auto-triggers so after someone makes a donation or completes an advocacy action or anything like that, it can automatically say thank you so much for supporting our organization,” Foster says.

For KaBOOM!, new donors were sent a message as soon as they made their donations through Groupon Grassroots thanking them, which was key in retaining the new donors KaBOOM! attained.