5 Keys to Grow and Retain Your Online Donor File

“Social media is huge. It’s another way to grow your donor file,” Foster says. “For instance, I’m friends with someone on Facebook and they care about something, and they say, ‘Hey, give to this cause.’ I’m more likely to give to it than if I hear it from a nonprofit that I don’t know as well as I know that person. That’s another huge thing, to make sure everything is shareable.