5 Keys to Make the Most of Your Nonprofit's Online Experience

“Then we say, ‘Well, people are on Facebook so we need Facebook, people are on Twitter so we need to go on Twitter, or people are on YouTube so we need to go to YouTube. Oh, this organization uses Causes on Facebook and they’ve had success so let’s do something there,’” he continues. “So we build our online presence one step at a time without stepping back to look at the bigger picture.”