5 Keys to Make the Most of Your Nonprofit's Online Experience

That’s a grave mistake. As great as your statistics may be and as wonderful as your history is, donors really don’t care much about all of that. They care most about the people you serve and how they can help them. They want to hear stories about how your organization and their dollars helped achieve the mission. Giving is emotional, after all, so make sure your content tugs at your supporters’ emotions and engages them to take action.

Know who your audience is
Many people first get introduced to your organization online, so tailor the messaging accordingly.