5 Keys to Preparing for Your CRM System Implementation

Why CRM?
Fundamentally, implementing a CRM system means using a single database to manage all of your relationships with your constituents — from donors and volunteers to colleagues. Before you get started with your CRM system implementation, you should ensure that your objectives for implementing it are in sync with the key benefits of CRM. If not, it might not be the right time for you to implement a CRM system. The key benefits include: