5 Keys to Prospecting on a Budget

As a recovering fundraiser, I am acutely aware of the importance of a vibrant acquisition program. Acquisition is an essential part of any fundraising program, as it:

• Replaces constituents that do not reactivate
• Adds additional sources of revenue
• Injects new blood into your file, introducing new opportunities and growth
• Feeds your funnel, including new major- and legacy-giving prospects

A vibrant acquisition program is indicative of an organization on the rise, while a slow decline in active file counts is unsustainable. I know, fundraising 101, right?