5 Keys to Prospecting on a Budget

Bottom line
While there is no magic bullet, there are opportunities for us to learn more about our files, about the industry and best practices, and think in a more innovative way to capture new contributors. We can only do this through better (note: better, not necessarily more) information. Posing the right questions is the best place to start: What is the value of acquisition in the short and long term? How do I measure value? Where do opportunities exist?