5 Keys to Prospecting on a Budget

Use cheap names, focus on those closest to you
Focus on opportunities in your file first. You don't need a Ph.D. to know that you'll always get better results from those who have a relationship with your organization.

Your file is full of them, and you may not even know it. They may include:

• Lapsed donors or members
• Event-related (peer-to-peer fundraisers, participants, attendees, facility visitors)
• Online subscribers (e-newsletters, e-commerce, banner ad clicks)
• Service beneficiaries (alumni, job placement recipients, professional services recipients)
• Active non-donor constituents (advocates, volunteers, partners)

Organizations are hesitant to cross-pollinate programs for fear of blowback, but these folks have an affinity to your organization and many are just waiting to be asked.