5 Keys to Prospecting on a Budget

These anecdotes, while not representative of the overall program, can make a huge impact in making the business case to management for the appropriate investment.

Use data to get smarter
While there is a lot to learn within your own data, it's also important to use outside sources to help build the overall file and identify outside constituents that have an affinity to the organization.

Capturing information about origin lists, channels, interactions and demographics can help you to build predictive analytics around your acquisition program. Models around list rentals, timing, channels, count and recency of non-financial interactions, and demographic makeup can help you make smarter decisions around where to focus your investment.