5 Keys to Successful Annual Campaigns

In her book, “Beyond Fundraising: New Strategies for Nonprofit Innovation and Investment,” fundraising consultant, speaker and facilitator Kay Sprinkel Grace dedicates a chapter to the role of annual campaigns in garnering community support.

Annual campaigns — campaigns that take place all year round — are designed to provide ongoing funds to the organization and keep it visible in the community. A key role of annual campaigns, Grace writes, is “to ensure that periods of scarcity in earned or grant income are countered by annual fund programs that will raise the needed funds.”