5 Keys to Successful Annual Campaigns

2. Volunteer participation. Volunteer solicitation teams should consist of community members with a vested interest in the organization (including former board members and committed donors).

3. A realistic, but challenging financial goal. Grace says too often the annual campaign goal is viewed as a “plug” figure, in that “whatever projected expenses cannot be met through earned income, endowment income or a capital fund drive that may be planned or underway are ‘plugged’ into the annual giving goal.”