5 Keys to Successful Annual Campaigns

4. Prospects. Refine, evaluate, clean and screen (by staff or the board, or electronically) your prospect and donor list before attempting an annual campaign. It’s the first step to ensuring that your organization looks like it has its act together and that your appeal goes to the right person.

5. A plan. Provide a gift range chart based on the financial goal and the known prospects for the campaign, and devise strategies for acquiring prospective donors and renewing and upgrading previous donors. Set firm time lines that correspond with the income cycle of the organization. And lastly, Grace stresses, “provide objectives that will engage and guide the volunteer and staff leaders toward a successful completion in that time frame.”