5-Minute Interview--Mark Wilf & Victoria Agron

VA: We relate the cultural values of the Jewish people to the work that we do because they're intrinsic, and we use that in our marketing material. We use that also thematically in the names of different kinds of campaign efforts, and we also use that very much in terms of our volunteers ... who [go] out to communities and talk about values in a very personal way and tie that to responding generously through giving.