5-Minute Interview--Mark Wilf & Victoria Agron

FS: What are some challenges your organization faces with your annual campaign?

MW: One of the challenges is the generation of donors that are now what we call the next generation -- a generation of donors that are coming into, in many cases, a great deal of wealth. Baby boomers and younger. And I think one of the major challenges is to connect ... the next generation to the good that we're doing and to get them involved.