5-Minute Interview--Paul Leo

FundRaising Success: How and when does your organization use the telephone to raise money for your cause?

Paul Leo: We use, for fundraising reasons, it in a lot of different places in a donor's life cycle. There are different points in the donor's relationship with CARE at which we call them ... Some of those key points are shortly after -- several months after -- they've given their first gift. If they haven't given a second gift, we'll call them and see where they're at. If they'd like to give a gift to CARE and then if we haven't heard from them in quite a long time, we'll call them as well, as kind of a reactivation tool. And then, outside of that, we usually do one or two general campaigns in which everyone will get [a call], regardless of where they're at in their life cycle.