5-Minute Interview--Paul Leo

FS: What are telefundraising's strengths?

PL: I think one nice thing about using the phone is there's a sense of urgency there because you're actually talking and communicating with somebody personally, and you can convey that sense of urgency and immediacy much more easily than you can through a printed piece. And the flexibility that using the phone offers you in regards to what you want to [focus your] message around ... If you're fundraising on the phone [and] you find that your offer isn't working, you can just change that on the spot. And the next day you can be able to use a different offer completely and see your results go up or down depending on what you've done.