Sorry, but It’s Not the Economy

If your fundraising hasn't been going well, you might have been telling yourself it's not your fault — it's the economy. But it's not. At least not entirely.

If things aren't going well, it's probably your fault. (And if they are going well, it's to your credit.)

I've seen many fundraisers radically improve their fortune, even during the worst of the recession, by changing their behavior. I've had front-row seats at dramatic turnarounds that happened before, during and after the recession.