Sorry, but It’s Not the Economy
Five much more likely reasons your fundraising doesn’t work.
It's great to look ahead and keep up with new developments. But when you budget your time and energy, you should put most of both into things that work.
4. Your online and offline channels are not connected
Amazingly often, it goes like this: A donor gets a piece of direct mail and then goes online to learn more. Sometimes she stays online and gives. Other times she comes back and give through the mail.
- Companies:
- Amazon.com
- Federal Express
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