Sorry, but It’s Not the Economy

If your website and traditional media don't say the same thing, look the same and feel the same, you're losing more donations every day.

5. You don't thank your donors enough

If someone gives to your organization, does he get proof that the world is a better place because of his gift?

It's easy to forget that when we raise funds, we are selling something. Unlike Amazon and Zappos, the thing we sell doesn't show up on the porch via FedEx. It's a sense of making a difference. And that's completely intangible.