Sorry, but It’s Not the Economy

There are two especially good ways to make that intangible sense as real as possible:

• Relevant, timely receipts connected to the thing that motivated the gift in the first place. Same topic, same flavor, same feeling as the ask. And soon enough that donors can remember the gifts they sent.
• Donor-focused newsletter. Sent quarterly or more, and it should be full of story after story of the great things your donors make possible — a celebration of how donors have changed the world through your organization.

By most accounts, the hard times aren't over yet. But you control your destiny. If you can turn your fundraising solidly in the direction of donors, you can laugh at the economy. FS