Sorry, but It’s Not the Economy
Five much more likely reasons your fundraising doesn’t work.
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Jeff Brooks
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The truth is what you do has a lot more impact on your success than what the economy does to you. I'm not suggesting the economy is irrelevant. No question, it has hurt. But the bigger change we're facing is the baby boom generation.
Boomers (those born between 1946 and 1964) began to outnumber their elders in the donor-aged population starting in 2010. This monster demographic group is going to be the backbone of charitable giving from now until the mid-2030s.
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