Sorry, but It’s Not the Economy
Five much more likely reasons your fundraising doesn’t work.
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Jeff Brooks
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Old-school fundraising built on the duty-driven psychology of the pre-boomer generation doesn't work that well with boomers. It's not all that persuasive to them.
And that's what's really hurting a lot of organizations. To reach boomers, you have to turn your focus on donors — to make your fundraising about their needs, not yours.
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- Companies:
- Amazon.com
- Federal Express
Jeff Brooks
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