Sorry, but It’s Not the Economy
Five much more likely reasons your fundraising doesn’t work.
Below are some of the common ways fundraisers are leaving donors out of the equation — and doing a lot more damage than the economy has done. If your organization has any of these problems, you can expect your slump to go on indefinitely.
1. You have a self-centered brand
How much of your fundraising is focused on enlightening donors about the unique and excellent qualities of your organization? To the extent that your fundraising is that way, you have an inward-focused, self-centered brand. And it's killing your fundraising.
- Companies:
- Amazon.com
- Federal Express
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