Sorry, but It’s Not the Economy
Five much more likely reasons your fundraising doesn’t work.
Either way, you aren't becoming part of their lives, and that means poor fundraising results.
2. You're fundraising from yourself
When you decorate your house, the right way to do it is to make it so you like it. You keep on asking yourself, "Is this what's going to make us happy?"
If you do fundraising that way, you are building failure into your program. That's because you are not the donor. What feels motivating, exciting and persuasive to you seldom connects with donors.
- Companies:
- Amazon.com
- Federal Express
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