Sorry, but It’s Not the Economy
Five much more likely reasons your fundraising doesn’t work.
The truth is, successful fundraising tends to seem a bit "off" to you and me. It's simplistic, repetitive, even ugly. You can look at it and say quite accurately, "I'd never respond to that."
That's the real world of fundraising. Ignoring this truth and fundraising from yourself rather than your donors will keep you deep in recession.
- Companies:
- Amazon.com
- Federal Express
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