Sorry, but It’s Not the Economy

3. You're chasing 
the Next Big Thing

I'm going to tell you one of the darkest secrets of consultants and agencies. (They might break my kneecaps if they read this, but most of them don't have time to read.)

Here's the secret: The easiest, most dependable way to make nonprofits like you (and hire you) is to pitch the Next Big Thing. Really. Just tell 'em you can help them …