5 Nonprofit Cause Marketing/Corporate Partnership Trends for 2015

Miriam Kagan, senior fundraising principal, Kimbia
4. Nonprofits are increasingly looking for corporate opportunities to partner, sponsor, support, etc., their missions, events and fundraising. As the industry at large builds more ties, not only will the work of finding partners and developing the right offers for them become more important (and having the right staff to do so), but how those partnerships are structured, what the partner’s role is and how those relationships are promoted to the general public will become something more and more nonprofits have to work on, not just the big ones that already have those relationships in place.