5 Nonprofit Cause Marketing/Corporate Partnership Trends for 2015

Rachel Armbruster, CEO, Armbruster Consulting Group
5. The days of standard sponsorships are gone. Organizations are focused on developing partnerships. This requires more effort from partners and charities to activate and share campaign messaging with their audiences. Building these programs and monitoring progress has become a priority. Establishing key milestones and minuting progress ensures annual goals will be realized and help with retention.