5 Nonprofit Donor Retention Trends for 2015

To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough to share their nonprofit trends for 2015. Here are five trends on donor retention.

DONOR RETENTION
Richard Perry, founding partner, and Jeff Schreifels, senior partner, Veritus Group
1. As the cost and complexity of donor acquisition increases there is a higher focus on donor retention, especially increasing efforts in major and midlevel giving programs to retain and upgrade donors.