5 Nonprofit Donor Retention Trends for 2015

Rachel Armbruster, CEO, Armbruster Consulting Group
3. There has been a renewed focus on retention efforts that cut across all areas of development. Chapters especially are looking to national offices to provide best practices, strategies and tools.

Jay Love, co-founder and CEO, Bloomerang
4. The early months of the new year are a great time to revise your acknowledgment letters, especially if you haven’t updated them in quite a while. Consider also creating multiple acknowledgment templates that fit different segments of your database. For example, you wouldn’t want to send the same “thank you” letter to two donors who give wildly different amounts or who gave through different channels (an event vs online). Be personal! Treat all of your donors like the unique flowers that they are.