5 Nonprofit Donor Retention Trends for 2015

Kivi Leroux Miller, president, Nonprofit Marketing Guide
5. Donor retention is finally a priority. For the first time in five years, donor retention has jumped ahead of donor acquisition as a major communications goal. It seems as though everyone has been talking about the importance of donor retention for years now, but we did not see that reflected in the priority communications goals for nonprofits — until this year.