5 Nonprofit Fundraising Trends for 2015

Nancy Palo, national vice president of community empowerment, Shatterproof
2. Focus on creating a dynamic/personalized experience for each of our participants in every way we interact with them — online, communications, in person, etc. — and use data to inform those experiences.

Lisa Bergen Wilson, vice president of advancement and donor relations, Operation FINALLY HOME
3. Operation FINALLY HOME will focus on donor retention via engagement and reporting. Our greatest goal is securing another national builder partner to join Pulte Group. As our cost to raise $1 is $0.02, the continued reporting from our builder partners of their in-kind donations will further decrease our costs to build mortgage-free homes. Secondarily, we are working to more deeply engage our board members for fundraising but currently involving them in thanking donors and moving them toward engagement that leads to the ask.