5 Nonprofit Peer-to-Peer Fundraising and Crowdfunding Trends for 2015

Wayne Luke, managing partner, nonprofit practice, Witt/Kieffer
5. Embrace new energy behind philanthropy and the role of crowdfunding. Philanthropy is becoming more and more a global initiative. With the ALS Ice Bucket Challenge going viral in 2014 and the integral role of crowdfunding in new initiatives, not-for-profits should be prepared to harness new energy to complete specific forms of outreach that lead to quantifiable results and impact.