5 Online Advocacy Campaign Tips

Advocacy is a critical step in getting potential donors interested and engaged with your organization, and there’s no better place to run an advocacy campaign than on the Internet. Online advocacy is a low-cost way to reach and inspire activists, grow your e-mail list and increase donations.

In its guide, Online Advocacy: Tapping Into Your Most Passionate Supporters, Convio reports that of those organizations engaged in online advocacy using Convio, 8.31 percent of constituents on their e-mail files took at least one advocacy action. For some sectors, such as public affairs, as much as 15 percent of constituents engaged in online advocacy. Furthermore, 7.33 percent of online activists also supported the same organization financially online, and 8.06 percent of all online donors on Convio’s file also took an online advocacy action with the same organization.