5 Online Advocacy Campaign Tips

3. Confirmation pages matter
“Once someone signs a petition, you’ve got a split second to capture their interest to take the next step,” Daigneault says. “Oftentimes that means asking them to tell their friends, but some organizations might find more success landing them on a donation page that has a thank-you message above it. That simple soft ask can sometimes convert more activists to donors than a straight-up appeal.”